The Candy Wars Part II: Dove v. Bliss in a Copycat Commercial Dispute
This is Part II in our recurring series: the Candy Wars! This series covers the numerous intellectual property disputes between the two American candy behemoths: The Hershey Company (Hershey) and Mars Incorporated (Mars). Part II covers the 2009 lawsuit where Mars sued Hershey over Hershey’s commercial for its (now-defunct) chocolate line, Bliss. In the Complaint, Mars alleged that Hershey’s Bliss commercial infringed, among other things, Mars’s copyright registrations for the DOVE commercial.
The Candy Wars Part I: Reese’s v. Peanut Butter M&M’s in a Trade Dress Showdown
Part I of a recurring series: The Candy Wars! This series covers one of many intellectual property disputes between the two American candy behemoths: The Hershey Company (Hershey’s) and Mars Inc. (Mars). Part I covers the 1997 lawsuit Hershey Foods Corp. v. Mars, Inc., where Hershey alleged that Mars’ Peanut Butter M&M’s packaging “unlawfully resemble[d]” Hershey’s Reese’s Peanut Butter Cup packaging.
Trademarking Red: Color Trademarks and Red Bottom Shoes
Since their debut, the legendary red bottom shoes have established themselves to be a staple in the fashion world. And great success cannot be achieved without great branding, and great branding cannot be achieved without trademarks. This article delves into Christian Louboutin’s mission to trademark and protect their iconic red bottom shoes in the United States.