The Candy Wars Part II: Dove v. Bliss in a Copycat Commercial Dispute
This is Part II in our recurring series: the Candy Wars! This series covers the numerous intellectual property disputes between the two American candy behemoths: The Hershey Company (Hershey) and Mars Incorporated (Mars). Part II covers the 2009 lawsuit where Mars sued Hershey over Hershey’s commercial for its (now-defunct) chocolate line, Bliss. In the Complaint, Mars alleged that Hershey’s Bliss commercial infringed, among other things, Mars’s copyright registrations for the DOVE commercial.
The Candy Wars Part I: Reese’s v. Peanut Butter M&M’s in a Trade Dress Showdown
Part I of a recurring series: The Candy Wars! This series covers one of many intellectual property disputes between the two American candy behemoths: The Hershey Company (Hershey’s) and Mars Inc. (Mars). Part I covers the 1997 lawsuit Hershey Foods Corp. v. Mars, Inc., where Hershey alleged that Mars’ Peanut Butter M&M’s packaging “unlawfully resemble[d]” Hershey’s Reese’s Peanut Butter Cup packaging.